A tiny creature with big opinions.
Pocket Frens is a round little gadget with a Fren living on its screen. It keeps you company, keeps you on task, talks to Muse for you, and gets very excited when your friends' Frens are nearby.
Free to reserve. No card, no payment. Price announced soon. For grown-ups, 18+.
Real screens from a real Pocket Fren.
Fits in a pocket. Fidgets beautifully.
A 1.75-inch round AMOLED screen in a brushed metal ring, with two buttons on the side. Your Fren lives on the face. Swipe up for its stats, your friends and something to play.
- Tap your Fren to give it a pat. It keeps count.
- Hold the top button, say something, let go. Muse hears it.
- Press the bottom one to put the screen to sleep. Hold it to say goodbye.
- Leave it be and it naps to save battery, then wakes up when something happens.
Hatch it. Raise it. Find out what it turns into.
Your Fren levels up from real life: chatting with Muse, finishing a focus session, keeping a ritual, playing a game, meeting a friend. Here's the trip from egg to legend.
- The egg
You pick the colours, the name and its vibe
Choose from eight palettes in the app. The egg on your Pocket Fren wobbles along in real time.
- Hatching
Crack, crack, hello
Every Fren hatches as one of four originals: a Blob, a Sprout, a Comet or a Pebble.
- Level 1, Sprout
Small, round, already judging you
It gets hungry, sleepy and a little messy. Look after it and the XP rolls in.
- Level 5, Buddy
It grows into an animal
Which one depends on how you've treated it. It picks up a sparkle trail on the way.
- Level 10, Pal
A glow aura
It has earned it. Don't make it weird.
- Level 20, Hero
A tiny cape
Worn completely sincerely.
- Level 35, Mythic
A star crown, and a choice
When you're both ready, a Mythic Fren can graduate. It retires to your planet, and a new egg with its looks takes its place. Hang out with a close friend first and the egg can carry a bit of their Fren too.
Your habits decide the animal.
At level 5 your Fren takes stock: which world it lives in, the kind of care it got most, and whether it's thriving right then. Twenty animals, and a dragon that only turns up for the playful ones in the sky.
Chatty: lots of talking to Muse and notes to friends
Focused: focus sessions, rituals and walks
Playful: games and meeting friends
Gentle: pats, pokes and gifts
Chatty: lots of talking to Muse and notes to friends
Focused: focus sessions, rituals and walks
Playful: games and meeting friends
Gentle: pats, pokes and gifts
Chatty: lots of talking to Muse and notes to friends
Focused: focus sessions, rituals and walks
Playful: games and meeting friends
Gentle: pats, pokes and gifts
The whole gang
Four originals, twenty animals, eight palettes, and a pile of ears, tails and coats to mix in. Yours won't look quite like anybody else's.
BlobSquishy and sweet
SproutGrows with you
CometQuick and sparkly
PebbleSteady and chill
KittenCurious and cuddly
PuppyLoyal and bouncy
FoxClever and cosy
BunnySoft and hoppy
Bear cubBig hugs
PandaCalm and snacky
MonkeyCheeky and playful
GiraffeGentle and tall-hearted
OwlWise and wide-eyed
PenguinWaddly and brave
FrogHoppy and happy
DucklingCheerful little quack
MouseTiny and bright
HamsterRound and busy
KoalaSleepy and sweet
ElephantNever forgets you
Lion cubBrave and sunny
TurtleSlow and steady
DragonSmall but mighty
AxolotlAlways smiling
Needs you. Not too much.
Feed it, tidy up after it, tuck it in at bedtime. Its mood drifts if you forget about it, and it says so in a thought bubble. It never dies and it never guilt-trips. Worst case, it wanders off to explore your friends' worlds until somebody sends it home.
Go on, try it.
Nugget is content, for now.
It lives somewhere nice.
Every Fren lives in Land, Water or Sky. Its world keeps your local time, turns with the seasons, dresses up for Halloween, the winter holidays, New Year and Valentine's, and, if you let it, rains when it rains outside.
Send it on a sleepover.
Your Fren can spend three hours in a friend's world. Your screen shows an empty world and a little sign saying where it went. Theirs shows a guest. It comes home with a souvenir, or straight away without one if you call it back early.
Visiting Sam
back at 3:40
And if you forget about it for a while?
It goes exploring. It hops between your friends' worlds as a slightly lost guest, and they can nudge you to come and get it. Pick up your Pocket Fren and it comes straight home, a little smug.
Its social life is better than yours.
Pocket Frens find each other over Bluetooth. When you're together, both tap Say hi and you're friends. After that it's a group chat with more hopping.
Pokes
Send a wave love hug high five dance or zap. Their Fren reacts on the spot.
Notes
Up to 120 characters, read out loud on their Pocket Fren if they like that sort of thing.
Little gifts
A cookie, a flower or a star. Cheap, cheerful, mood-boosting.
Weekly challenge
One shared goal for your circle, like sixty chats with Muse between you. Finish it together and see what happens.
Meetups
Take it along when you see friends. Pocket Frens notice each other nearby, even with your phone in your pocket, and get up to things when they're together.
Muse lives in there too.
Hold the top button and talk to Muse, the AI assistant. Give it a bigger job and walk away: your Fren shows what it's working on and taps you when it's done. Before Muse does anything on your behalf, like booking a table, it asks first.
Try saying Find a gift for Sam under $40.
Muse: booking a table…
Focus sessions
Tap Focus 25 min, or ask for any length. Your Fren sits with you, and finishing one earns serious XP.
Rituals
A morning briefing read out loud, a word of the day, an evening wind-down. Set the time and the days, or write your own.
Timers and reminders
A ring counts down on the face, and a card pops up when time's up.
Show me, Muse
Muse can put a chart, a photo or a route on the screen when you ask.
Your home
On your Wi-Fi, Muse can reach things like Home Assistant or Hue lights through your Pocket Fren.
It follows you onto your phone.
The Pocket Frens app for iPhone and Android is where you set it up, look after it from afar and keep up with friends.
- Home Screen and Lock Screen widgets with your Fren in its world, right now.
- Live Activities on iPhone: on the Lock Screen and in the Dynamic Island while it's visiting a friend, at bedtime, or while Muse works on something.
- Widgets and Live Updates on Android, too.
- One gentle nudge a day, at most, if it needs you. Never during your quiet hours.
Give one away. Keep the friend.
Gift a Pocket Fren straight from the app: print a card with a QR code or send a link. When they open it, the Pocket Fren and its Fren move to their account, and you two are friends already. Change your mind before they open it and the card simply stops working.
The nerdy bits
- Screen
- 1.75-inch round AMOLED, 466 × 466, touch
- Inside
- ESP32-S3 with 32 MB flash and 8 MB PSRAM
- Buttons
- Two: hold to talk, and sleep or power
- Sound
- Microphone and speaker, for talking to Muse and hearing replies
- Connections
- Wi-Fi and Bluetooth LE
- Power
- Rechargeable battery; naps when nobody's looking
- Updates
- Signed over-the-air firmware updates, from the app
- App
- Pocket Frens for iPhone and Android
- Assistant
- Muse, paired once with the Muse app during setup
- Price
- Announced soon
Questions, answered
How much will it cost?
We'll announce the price soon. Reserving is free and doesn't commit you to buying anything. We'll email you before orders open.
What does reserving actually do?
It tells us you want one (up to three), and where you are, so we know how many to make and where to ship. You confirm by email, and you can cancel any time from the link in that email.
Can my Fren die?
No. Frens never die. Ignore yours and its mood sinks, then it wanders off to visit your friends' worlds until you check in. Embarrassing, but fixable.
Do I need a phone?
Yes. You set it up with the Pocket Frens app on iPhone or Android, which also gets it onto your Wi-Fi.
Do I need the Muse app?
Once. During setup you pair your Pocket Fren with the Muse app so Muse can talk through it. The Pocket Frens app walks you through it.
Who is it for?
Grown-ups. It's a companion for focus, rituals and keeping in touch with friends, with an AI assistant inside. Reservations are for people 18 and over.
Does it listen all the time?
No. Muse hears you while you hold the top button. Let go and it stops.
Can I give one as a present?
Yes, that's half the fun. Reserve up to three, and gift them from the app once they arrive.
What do you do with my email?
We use it to confirm your reservation and to tell you when orders open. Product news only if you tick the box. The privacy notice has the details.
Lights off. Reserve yours before you sleep on it.
Free, no payment, no commitment. We'll email you to confirm, and again before orders open.